For more than 11 years, FitEngine, Inc., has provided empirical reviews, technical fitness insight, and expertise on wellness programs and fitness classes—a service Tasha Norman felt was sorely needed. In 2001, Tasha, a dancer and athlete, founded FitEngine, Inc. to chart a navigable path to fitness options throughout New York City.

Tasha’s vision for FitEngine has blossomed over the years. It is responsible for creating and producing such events as NYC Dance Week (formerly known as National Dance Week-NYC and first introduced in 2005) and the first Wellness Indulgence Festival in New York City. Today, NYC Dance Week has become one of the most anticipated special events, along with Restaurant Week, Spa Week and Broadway Week.